Survey: Two-Thirds of Manitobans Don’t Have an Up-to-Date Will

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Although death is one of the few things we can be sure of in life, the majority of Manitobans haven’t planned for it. A new survey commissioned by online estate planning platform Willful found that 59% of adults in Manitoba have not created a will, and that number jumps to 66% when including the people with outdated wills. Amongst millennials a whopping 89% in Manitoba haven’t created a will. The most common reason for not having a plan in place is good old-fashioned procrastination, with 37% of Manitobans saying they just keep putting it off. To help Manitobans avoid postponing estate planning, Willful is launching in Manitoba to give residents an easy way to create a customized legal will online in less than 20 minutes.

“We launched two years ago to make it easy, affordable, and convenient for Canadians to create a will online, and since launching we’ve created over 10,000 documents for customers across the country,” said Erin Bury, co-founder and CEO, Willful. “We’re excited to launch in Manitoba today to ensure that more families can check this important to-do off their list without leaving the house.”

Willful brings the traditional estate planning process online using an educational, user-friendly platform, removing the main barriers to creating a will: cost and inconvenience. Customers are guided through a series of questions about their unique life situation, allowing them to outline their executor, guardians for minor children or pets, beneficiaries, specific or charitable gifts, and burial and funeral wishes. Willful then generates a custom estate plan for their family to follow, including a last will and testament, Enduring Power of Attorney, and Health Care Directive. Each document includes instructions on how to make them legally-binding, which includes printing and signing it in the presence of two valid witnesses. Plans range from $99 for an individual will to $249 for a mirrored will for couples, a fraction of the price of visiting a lawyer.

Willful works with estate lawyers in each of its active provinces to create its legal content, and in Manitoba the company partnered with Joel Samphir, an established lawyer at Samphir Law Office in Winnipeg who works on wills and estates as one of his practice areas. Willful launched in Ontario in late 2017, and has since expanded to Alberta, British Columbia, Saskatchewan, Nova Scotia and now Manitoba. The company has 10 legal advisors across Canada who build legal content and ensure it’s up-to-date.

“I believe Willful is a good option for people who have yet to set up their estate plan and will give them peace of mind once they get it done,” said Joel Samphir at Samphir Law Office. “For people who are looking for a basic estate planning tool - especially those who are making their first will - Willful can be a great fit.”

To learn more about Willful, visit

About Willful
Willful’s mission is to change the way Canadians prepare for and deal with death. Their first product is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. The platform provides simplified estate planning services (creation of a Legal Will, Power of Attorney for Personal Care, and Power of Attorney for property), enabling consumers to create a will and/or power of attorney by following a clear step-by-step process. Willful’s platform was developed in collaboration with leading estate lawyers, with pricing plans starting at $99. Willful is based in Toronto, and it is currently available to residents of Ontario, British Columbia, Saskatchewan, Alberta, Nova Scotia and Manitoba.

Survey Methodology
From June 8-June 11 2019, a survey was commissioned by Willful with a representative sample of 601 online members of the Angus Reid Forum located in Manitoba. The survey was conducted in both English and French.

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