“We are pleased to expand our share of influence in the telemarketing and direct marketing space, considering the wave of recent TCPA violations and class action lawsuits, which increased to nearly 4000 in 2018 alone,” said Scott Frey, CEO of PossibleNOW.
DULUTH, Ga. (PRWEB) April 25, 2019
PossibleNOW™, the leading provider of Do Not Contact direct marketing compliance and enterprise consent and preference management solutions, announced today the acquisition of the Professional Association of Customer Engagement’s (PACE) Regulatory Guide. The PACE Regulatory Guide is a comprehensive online guide to telemarketing laws, which includes regulatory tables along with straightforward summaries for organizations that utilize telemarketing for commercial or charitable purposes in the United States and for commercial purposes in Canada.
The acquisition of PACE’s Regulatory Guide came as a strategic decision to add to PossibleNOW’s continued leadership and growing service offerings in the telemarketing space. Direct marketing and telemarketing regulations change constantly and levy significant fines when companies fall out of compliance. This acquisition further helps PossibleNOW clients stay in front of ever-changing legislation and serves as a repository of easy-to-find information.
“We are pleased to expand our share of influence in the telemarketing and direct marketing space, considering the wave of recent TCPA violations and class action lawsuits,” said Scott Frey, CEO of PossibleNOW. “Companies are not only experiencing higher penalties but the sheer volume of TCPA lawsuits increased to nearly 4000 in 2018 alone.”
“There couldn’t be a better situation in terms of product fit, company culture and leadership than PossibleNOW,” said Stuart Discount, CEO of PACE, “Our membership base will benefit not only from planned feature enhancements but also by having access to ancillary products and professional services that PossibleNOW brings to the telemarketing compliance industry.”
PossibleNOW leverages powerful technology and industry-leading expertise to enable companies to listen to customers, remember what they like and dislike and respond in useful, personalized ways. Its enterprise consent and preference management platform, MyPreferences®, collects customer and prospect preferences, stores them safely and makes them available to any other system or application in the enterprise. PossibleNOW strategic services experts identify opportunities, plan technology deployments, design preference collection interfaces and position clients for a win. PossibleNOW is purpose-built to help large, complex organizations gain control over communications, mitigate compliance risk and reduce marketing expenses while improving customer experience and loyalty. For more information about PossibleNOW’s direct marketing solutions, visit https://www.possiblenow.com/do-not-call-compliance.
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