Picnic Tax Launches Disruptive Tech-Enabled, Accountant-Powered Online…

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Picnic Tax disrupts the existing market by offering the unique combination of an intuitive online interface with real live accountants doing the tax prep work on the back end.

It’s time for a new online tax prep offering, one that has its clients’ best interests in mind. I hope and firmly believe that Picnic Tax is that offering,

Ahead of the 2020 tax season, Picnic Tax announced the national launch of its new service, a disruptive tech-enabled, accountant-powered online tax preparation platform. The modern and innovative tax prep solution matches clients with their ideal tax professional from a curated network of top accountants nationwide. Picnic Tax’s unparalleled transparency, efficiency and selectivity raises the bar for legacy tax prep brands such as TurboTax and H&R Block.

Picnic Tax provides individuals with a customized online tax filing experience specifically designed for them. Picnic Tax is the only major online tax prep option that guarantees real live accountants and CPAs on the back end preparing the taxes—with no hidden fees or surprise upsells.

The concept for Picnic Tax was born out of Founder Ryan McInnis’ personal frustration with the options available in the tax prep market.

“I had used TurboTax for a number of years after college but as an active investor and financial services executive, my taxes became more complex over time. TurboTax started taking a long time to click through and I started to lose confidence in its accuracy,” McInnis said. “I decided to try out the CPA market but I spent months trying to find an affordable accountant that I could trust, almost missing the tax filing deadline in the process. This experience led me to the idea to create a tech-enabled, accountant-powered platform that consumers could trust. Shortly after coming up with the idea, TurboTax and H&R Block were discovered to have been misleading and overcharging clients for years and were sued by a number of states. It became clear to me at that point, beyond a shadow of doubt, that the tax prep market was in dire need of a transparent, efficient, affordable and trusted option.”

Picnic Tax disrupts the existing market by offering the unique combination of an intuitive online interface with real live accountants doing the tax prep work on the back end. Picnic Tax merges the best aspects of traditional DIY tax software with the personal touch of working with an accountant. Picnic Tax’s clean and intuitive platform enables customers to get through the entire tax filing process in just 15 minutes—about 90% less time than the 3 hours the average tax filer spends filling out tax forms and questionnaires.

Out of the over 250 accountants who initially applied to be included in Picnic Tax’s selective network of accounting professionals, about 100 were deemed qualified. The extensive screening process included résumé reviews, third-party verification services, a skills test and proof of an IRS accounting license.

McInnis emphasized that Picnic Tax’s selectivity and vetting of accountants greatly decreases the likelihood of customers leaving money on the table, a common occurrence of people using Turbotax or unvetted accountants.

“By hiring a certified professional through Picnic Tax, clients are safeguarded from overpaying taxes, which often happens when filing taxes without the help of a professional or with an unqualified accountant,” McInnis said. “In fact, every year 2 million Americans overpay their taxes by a total of $1 billion, which is an average of almost $500 per person.”

McInnis further emphasized his hope that the fixed price quote feature on Picnic Tax’s homepage will result in increased transparency across the entire online tax prep market.

“When I started building this company, it was incredibly important to me that we be honest and transparent with our clients right from the start. For far too long, the online tax prep market has been misleading and overcharging everyday Americans," he said. "It’s time for a new online tax prep offering, one that has its clients’ best interests in mind. I hope and firmly believe that Picnic Tax is that offering.”

For more information visit: https://www.picnictax.com/

About Picnic Tax
Picnic Tax provides a modern and innovative online tax prep solution. Picnic Tax merges the best aspects of traditional DIY tax software with the personal touch of working with a real life accountant. Picnic Tax’s accountants are extensively vetted to ensure the highest quality work while Picnic Tax’s clean and intuitive platform enables customers to get through the entire tax filing process in less than 15 minutes—about 90% less time than the 3 hours that the average tax filer spends filling out tax forms and questionnaires. Picnic Tax’s pricing starts at $200, which is significantly more affordable than the going rate for CPAs in most major cities.

For more information visit: https://www.picnictax.com/

Media Contact:
April White
Trust Relations
april@trustrelations.agency
323-216-8589

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