(PRWEB) November 20, 2017
MarijuanaDoctors.com is proud to announce their newest marketing endeavor: radio advertisements on Howard Stern’s SiriusXM shows. The ads are set to run from Monday, November 20th, through Wednesday, November 22nd, and again from Monday, November 27th, through Saturday, December 2nd.
This is their latest effort to raise awareness for the increasing medical marijuana options in legal states.
Howard Stern: The King of All Media
They didn’t choose to air ads on one of the most popular radio shows in the world by mistake. Howard Stern is easily among the most talked-about celebrities, interviewers, authors, actors and award-winners out there. For more than 30 years, Stern has influenced audiences across the nation with his innovative, unique approach to interviewing and broadcasting.
What’s even more impressive is how Stern’s credibility directly affects his listeners’ purchasing decisions. For example:
- 38% of Stern’s audience says they’re more likely to buy a product he mentions
- 66% say they’re more likely to watch a movie or TV show when he discusses it
Stern’s programming line-up includes the Howard Stern Show, the Wrap Up Show, the Howard Stern Show West Coast Feed, Sternthology and the Greg Fitzsimmons Show.
A Shifting Perspective on Marketing for Medical Cannabis
Until recently, advertising the benefits and use of marijuana — even for medicinal purposes — has been limited, due to it being considered a Schedule I drug on a federal level. For many years, the Internet was the only outlet for dispensaries, physicians and other companies to promote their products and services. Even still, they had to prove they were targeting their ads only to consumers who were 21 and older, which was easier said than done.
What This Means for Doctors
What does this mean for doctors? When a doctor signs up with MarijuanaDoctors.com, they directly benefit from the increased traffic to MarijuanaDoctors.com. These radio ads will let more people know about medical marijuana options available to them. This is just another way to display dedication to helping increase a patient base and build trust with current patients — not to mention, practices will be able to save money and time on advertising campaigns.
- Increased patient base
- Streamlined scheduling process
- The ability to see new patients immediately
The shifting view of marijuana and the increasing acceptance of its medicinal value is also creating a change in the way businesses and individuals can advertise their products and services in the industry. Marijuanadoctors.com plans to continue to be at the forefront of that mission to spread the word to patients, dispensaries and doctors alike.
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