San Francisco, CA (Law Firm Newswire) October 28, 2015 - The last issue of Bigger Law Firm magazine helps attorneys and law firms learn how to ensure their websites are not only user-friendly but search-engine-friendly as well.
In an article titled “Technical SEO Audits Demystified,” writer Brendan Conley provides an in-depth look at the importance of search engine optimization against the backdrop of the ever-changing landscape of online marketing.
Conley encourages firms that are hoping to boost their position in Google’s rankings to look beyond the design and content of their website. Through a step-by-step guide to performing an SEO audit, he explains what an SEO audit is, what law firms should look for in an audit and how they can use it to strengthen the marketing position of their firm.
An SEO audit is essentially an analysis of a website’s performance in relation to the numerous factors that influence a site’s ranking among search engine results. An audit can be performed generally or to target a specific issue. A new comprehensive SEO audit should be carried out when a law firm is undergoing a website redesign or hiring a new SEO firm. However, Conley recommends even law firms that are satisfied with their current website to incorporate annual or biannual SEO audits as a key part of regular site maintenance.
In the article, Conley emphasizes the value of human expertise and analysis when selecting an SEO firm to perform an audit. A well-executed comprehensive SEO audit will result in a detailed analysis of your website’s performance and action steps that your firm can take.
The article also outlines the various specifications of an SEO audit. An SEO audit will analyze backlinks and content keywords, review the site’s hosting and performance with different operating systems, and investigate the site’s security vulnerabilities and social media strategy, among other elements.
SEO techniques are constantly evolving, writes Conley. With a multitude of websites competing for the top search positions, the willingness of law firms to experiment with different techniques can prove advantageous.
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