Furia Rubel EVP Presents ‘Reputation Management: Protecting Your…

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Sarah Larson, Executive Vice President of Furia Rubel Communications, presented at the 2018 Pennsylvania Bar Association Solo and Small Firm Annual Conference in Bedford, Pennsylvania on July 26.

Solo and small firm attorneys must handle everything from billing to actually practicing law, and marketing their practice often gets pushed far down on the list of things to do. In her course, Larson helped attorneys understand how to prioritize efforts to make the most effective and efficient use of their time and resources. Attendees learned how to protect their brand online by making best use of:

  • Legal Directories, from Avvo to Lawyers.com
  • Location-based Directories, including Google My Business and Yelp
  • Rankings and Awards sites, including Best Lawyers in America, Chambers and Partners, and Super Lawyers
  • Social Media, primarily LinkedIn, Facebook, and Twitter

As Executive Vice President for Furia Rubel, Larson oversees the development and execution of the corporate communications, public relations, and crisis management strategies and initiatives for clients in the legal, financial, nonprofit and other business-to-business industries.

About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing and public relations agency based in Bucks County, Pennsylvania. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis communications, media relations, graphic design, content marketing, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, financial services organizations, technology companies, educational institutions, accounting firms, nonprofits, municipalities, manufacturing, behavioral health and elder care organizations. Furia Rubel understands business objectives, defines strategies and delivers results. For more information, visit http://www.furiarubel.com.

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